Without traffic, your website will fail: it's not open to argument. The design can be terrific, your product may be wonderful, and your prices may be low, but none of that matters if nobody visits your site.
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
But, if you don't have the budget to buy email blasts, direct mail campaigns, TV ads, etc., don't worry. Here is what you can do instead, without emptying your bank account.
1. Article distribution is my favorite marketing activity because it has paid such great dividends for the websites with which I am associated. At last count, my article writing has netted those sites more than 30,000 links. The process is pretty simple. Just write articles that will be interesting and/or helpful, and use one of the many available software tools to submit them to article distribution sites. Include an author's box, like the one at the end of this article, with links to your website(s). As Webmasters looking for content find and use your articles on their sites, you will pick up links; often lots of them.
2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.
3. One way link building is even better than exchanging links because the search engines are more "impressed" by one way links than reciprocals. If your website is good enough or if you can offer webmasters an ebook, a widget, or something else of value, try for some one way links.
4. Set up a blog. Put a link to your website on it. Try to come up with an interesting post at least once a month. Weekly is better.
5. Just as website owners need content, so do bloggers. Offer to write guest blogs (followed by an author's box with a description of and link to your site).
6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you'll be pleasantly surprised.
If you are not a writer, you can purchase private label rights articles for very little, or hire freelance writers quite reasonably. It may take a little time to find a writer whose product you like, but it is worth it. The traffic generating techniques listed above can really pay off big for you. And, they can do so quickly. - 15634
That is why website owners spend a large percentage of their time, and often lots of money, on online, print, and electronic advertising.
But, if you don't have the budget to buy email blasts, direct mail campaigns, TV ads, etc., don't worry. Here is what you can do instead, without emptying your bank account.
1. Article distribution is my favorite marketing activity because it has paid such great dividends for the websites with which I am associated. At last count, my article writing has netted those sites more than 30,000 links. The process is pretty simple. Just write articles that will be interesting and/or helpful, and use one of the many available software tools to submit them to article distribution sites. Include an author's box, like the one at the end of this article, with links to your website(s). As Webmasters looking for content find and use your articles on their sites, you will pick up links; often lots of them.
2. Exchange links with the webmasters of other sites. While a link on any decent site will help you, links on sites with content related to yours and links on sites with relatively good Google PR are particularly valuable in influencing your search engine rankings.
3. One way link building is even better than exchanging links because the search engines are more "impressed" by one way links than reciprocals. If your website is good enough or if you can offer webmasters an ebook, a widget, or something else of value, try for some one way links.
4. Set up a blog. Put a link to your website on it. Try to come up with an interesting post at least once a month. Weekly is better.
5. Just as website owners need content, so do bloggers. Offer to write guest blogs (followed by an author's box with a description of and link to your site).
6. This may surprise you, but press releases can get you hundreds of links (and lots of publicity). There are agencies and software tools which will help you distribute your releases. Neither are expensive: you'll be pleasantly surprised.
If you are not a writer, you can purchase private label rights articles for very little, or hire freelance writers quite reasonably. It may take a little time to find a writer whose product you like, but it is worth it. The traffic generating techniques listed above can really pay off big for you. And, they can do so quickly. - 15634
About the Author:
Daniel Z. Kane is a career educator and self-taught online marketer. He founded one of the first online college websites and has assisted thousands of students in identifying online colleges which meet their educational and career needs.
