Tuesday, March 3, 2009

The Future Of Internet Television Marketing

By Mark Cunningham

Internet TV is here - it is called Brightcove.com, you may be anxious to ask how TV will appear like when it all ends up online.

Well fortunately, it already has, and you can see for yourself by calling at the Brightcove web site. Although Brightcove is merchandising itself as the perfect server for all producers and sellers of on-line video products, at this point it seems to be more appropriate as a platform for creators and marketers of master video content. If you're an Internet marketer who already has a prosperous website and who needs a platform to handle a line of video merchandise, Brightcove is the perfect choice for your business enterprise.

If you're an Internet marketer who already has a successful web site and who requires a platform to handle a line of video merchandise, Brightcove is the perfect choice for your commercial enterprise. You can set up your own Internet channel on Brightcove for selling your video merchandise and they offer video subject producers two options - the Brightcove Network and the Brightcove Platform. With either choice you can make a free account that lets you create your own video channel, upload and sell your video wares, and enter videos from Brightcove.com on your own web log or web site. The standard formatting is called the Brightcove Network which is free to use and plain to understand.

The Brightcove Network allows freelance subject producers to - publish video products for free - let Brightcove manage your promoting - keep half of the advertising revenue and, trade downloads of your video wares. Brightcove makes it simple to encode and upload your videos where you can supply thumbnails, text descriptions, or video stills to make it easy for customers to locate the titles they're curious about. You can even organize your videos into lineups to control how they are watched. Your channel is advertised for free on the Brightcove site, and you can embed codes in your web logs posts to position content on your own site. Brightcove takes care of the hosting and deliverance of your subject matter. Major media businesses are already utilizing Brightcove to host millions of video streams because they help you reach an audience with your video content by listing your videos in the major Internet search engines.

SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines. The Brightcove Platform is designed for mass media companies, broadcasters and Internet marketers but, it also allows you to pick out your favourite format for creating a revenue stream from your online video merchandise. By paying a user fee to release your videos, they allow you to, sell your own advertisement or choose to run no ads at all, Keep all revenue generated from your advertising and trade downloads of your video wares. When you market your product with skill and determination, customers will find you on the Web. Essentially, when clients find what they're looking for, they don't care if it's being delivered by a large production studio or by an individual entrepreneur with a webcam. - 15634

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