For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. This is the system of choice owing to how successful it is compared to may other types currently available. If you are puzzled over how pay-per-click works, and just exactly how it can work in your favor, then keep reading.
All that happens here is an advert (some text with a URL link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. Then, whenever anyone clicks that ad, they will be taken to your site, and if they stay there for more than five or ten seconds, you will pay the hosting site a very small amount of money.
So, the advert you have inserted on another site must be directly related to the products / services the host site is offering or the ads would be wasted.
Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. When you use pay per click marketing, you will benefit from using directed and targeted marketing. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.
This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. Your small ad will show up when people search on Google for a phrase or term that you designate. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.
For many marketers, part of the attraction of pay-per-click marketing is the immediate results. A lot of companies make use of this technique to find out just how good their ad-copy will be, even before they use it, in more costly areas. For efficiency, cost and speed, pay-per-click search marketing is far superior to almost all other methods of advertising, and thats the main reason why companies continue to use it.
Are you a Clickbank Affiliate? If so, then you know how well Clickbank and Adwords work together. It can be a bit daunting at first, but with so many programs dedicated to helping us use Adwords and Clickbank together, we marketers can look forward to lowest cost, very targeted, traffic from Adwords to our Clickbank Resellers pages. - 15634
All that happens here is an advert (some text with a URL link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. Then, whenever anyone clicks that ad, they will be taken to your site, and if they stay there for more than five or ten seconds, you will pay the hosting site a very small amount of money.
So, the advert you have inserted on another site must be directly related to the products / services the host site is offering or the ads would be wasted.
Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. When you use pay per click marketing, you will benefit from using directed and targeted marketing. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.
This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. Your small ad will show up when people search on Google for a phrase or term that you designate. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.
For many marketers, part of the attraction of pay-per-click marketing is the immediate results. A lot of companies make use of this technique to find out just how good their ad-copy will be, even before they use it, in more costly areas. For efficiency, cost and speed, pay-per-click search marketing is far superior to almost all other methods of advertising, and thats the main reason why companies continue to use it.
Are you a Clickbank Affiliate? If so, then you know how well Clickbank and Adwords work together. It can be a bit daunting at first, but with so many programs dedicated to helping us use Adwords and Clickbank together, we marketers can look forward to lowest cost, very targeted, traffic from Adwords to our Clickbank Resellers pages. - 15634
About the Author:
Author Bio: Dai1952 reports the fee's paid for Pay Per Click Advertising can be very high! There are several excellent programs that show you how to lower costs and ProductsReview123 give independant reviews on those, and many other kinds of, Programs.
