Saturday, October 25, 2008

What Is Google Adwords?

By Don Bethune

Youave probably heard of Googleas advertising program, called AdWords. But unless youare familiar with the pay-per-click advertising method, you may have been wondering what is Google AdWords, and what exactly can it do for you and your business?

Googleas AdWords program is a comprehensive advertising program that allows advertisers to choose specific keywords that will trigger their advertisements. When internet users search for a specific keyword that corresponds to an advertiseras campaign, a text link or a banner advertisement will be displayed.

In 2000, Google replied to the needs of their advertisers by creating Adwords. This enabled them to match keywords to topics and take the guesswork out of figuring the correct audience for their advertisers. With Adwords, clients are assured optimum placements on Google and their partners search result pages.

Google AdWords will also deliver your advertisements to target web sites that belong to publishers in the AdSense program. This allows web site owners to generate income using their content-rich websites, and offer their visitors targeted links that may interest them.

What is all the fuss over Google Adwords? It is an innovative method of relating the advertiseras keywords to their intended audiences. Another attraction, there is not a flat advertising fee. Advertisers are allowed to bid on their keyword campaign and Google ranks their advertisement accordingly.

Adwords can benefit the popularity of a site greatly. Many advertisers that have chosen Adwords as their advertising method have noticed a significant rise in site traffic soon after activating their campaign. Adversities are able to see the progress of their ad campaigns and track their site views and clicks.

If you are an advertiser who is looking to find the right ad campaign, Google Adwords may me your answer. Advertising on a budget is easy because you set the maximum and minimum that you can pay according to your budget. Google does have limitations, but there is not better budget friendly way to advertise your site.

If you are still unsure of Google Adwords, the best thing to do is try it. Advertisers can create and start a campaign for as low as $10. This is really low compared to other advertisement programs and packages that will reach the same amount of users. Try it out and track your sites traffic to know if it is right for you. - 15634

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