Saturday, October 25, 2008

Master Resell Rights - Avoid These 5 Errors

By Jason Gardonski

Products that give you master resell rights offer a great way to earn an additional ongoing income, if you know the 5 common errors and how to avoid them.

The biggest mistake people make when acquiring products with master resale rights is to buy blindly without checking the quality or applicability to your particular market.

Let's cover the other major mistakes that marketers make when buying master resell rights:

Firesale buying. By firesale, I mean that huge collection of products with master resale rights, and sometimes it makes people think "just buy it and look at it later". Sadly, there never is a good time to sort out everything you download, let alone put it up online and market it.

Picking the best products. If you know your clientele, you will understand their desires, and that makes it easy to find a product that delivers on their biggest wants. Of course, not all sites offer trials before buying, and some don't even have a good refund policy, so you'll need to check that you can refund your purchase if things are not what you expect.

Overpromotion. By this, I mean putting most of your resources into a single offer. If you do this, and the offer does not convert well, you might get into financial difficulty. If you instead balance your promotion between many things, you can balance out your income, and not suffer if something in your market changes.

Try not to spend a lot of money on master resell rights unless you know it is a fantastic product, and can generate a significant online income. You can find some products that offer master resale rights for an insane price, and while sometimes you can make a profit, often times you'll never break even.

One thing to look out for is product saturation. One tell-tale sign is a product that does not have master resell rights for a long time, and only after you have forgotten about it does the vendor offer rights. It usually means the market has been flooded, and now no one is buying, so the vendor makes his last burst of sales by selling rights to other marketers.

By being aware of these 5 fatal flaws, you can avoid the major pitfalls of marketing with master resell rights, and find yourself on the fast track to online marketing profits. - 15634

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