Article marketing has become a very popular tactic of website owners. It's no wonder why.
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
That is why smart website owners spend significant time and money trying to earn high search engine ranking. And, since obtaining links is critical to achieving such rankings, they are all engaged in a link building campaign of one kind or another. Generally, article marketing is a part of their campaigns because few other activities can be counted on to generate as many links as quickly. In fact, a popular article can produce dozens of links almost immediately and hundreds of links within a few weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
The mistake they make all too often is that they do not write about anything else.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15634
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
It makes perfect sense. The person who visits your site after clicking on a banner or receiving an email blast may have some curiousity about what is on your site. The person who actually used a search engine to seek out pages like yours is a far more likely customer...at least 3 times as likely to become a buyer.
That is why smart website owners spend significant time and money trying to earn high search engine ranking. And, since obtaining links is critical to achieving such rankings, they are all engaged in a link building campaign of one kind or another. Generally, article marketing is a part of their campaigns because few other activities can be counted on to generate as many links as quickly. In fact, a popular article can produce dozens of links almost immediately and hundreds of links within a few weeks.
For the most part, website owners write about topics closely related to their websites. And, for many reasons, that's a good idea.
The mistake they make all too often is that they do not write about anything else.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
In fact, articles I have written on affiliate marketing, wagering, and great hamburger recipes have produced far more links than some of my education articles. The lesson? Don't limit yourself to a narrow range of articles. Instead, write at least 2-3 articles a month on mass appeal subjects...the extra exposure and extra links you'll get are well worth the effort. - 15634
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
