Tuesday, February 17, 2009

Why do we pick the fragrances we do?

By Persipidus

It is amazing to me how there are so many different fragrances on the market today with there own distinct aroma. Each fragrance has its own appeal to the consumer that buys it whether it is a richer scent or a more modest scent with a sweet aroma.

Each fragrance will appeal to a consumer in its own way based on how the scent is perceived by that person. So wha is it that drives a person to choose a specific scent?

Although there hundreds, if not thousands of brands out there I believe much of the decision is based on price range. Along with the variety of perfumes, also comes a broad range in price from the very expensive to the low cost fragrances.

As the average middleclass American comprises the majority of the selections by designers like Ralph Lauren and Nautica ranging fom $10 to $100 dollars there is an extreme. The Imperial Majesty which list's at near $215,000 per bottle I am sure is nice, only a few can afford. Scents by Chanel and Versace are near the mid-range of cost and are equally as nice.

The next decision to be made after the price range is established is simple. What does the fragrance actually smell like? How do we choose? The answer is simple yet complex. It is preferance or a persons "taste" that makes this decision. keep in mind though that what smells nice to one person may be offensive to another. Food tastes for example are another way to see how this is decided. It is all about an individual preferance.

It is interesting to look at the trends behind who buys what type of scent. Age and cultural factors for example are two easily distinguishable classes that tend to have a comparable preferance with in the group. So even though there is no exact science behind it there are trends that suggest broad patterns.

As I read through many articles and researched trends and why we buy what we buy, I have concluded this; we like what we like.

The bottom line is the best way to find your perfect fragrance is to try many samples in your price range and eventually you will find one that you like. After all, there is a huge variety on the market. - 15634

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