Joe Urich, the original owner and editor of Hr:Watches Magazine joins Debaufre, a U.S.-based family owned Swiss watch company. Urich enriches the team by bringing his expertise and insight to the business model of Debaufre, and creating a personal connection with watch lovers. "Our customers have been spoiled by the focus we place on creating a personal relationship with them. They feel at home with us, they can call anytime and share their opinions, because we listen. Urich brings tremendous value to Debaufre because of his connection with watch enthusiasts. Due to the help and support from our customers we've been able to expand to our current level and we believe the partnership with Urich will boost our reach and improve our customers' satisfaction even further." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Online stores are the future, the days of retail stores for Swiss watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has proven itself as the major brand catering to the Online Generation and has built a tremendous following, receiving tons of repeat customers and word of mouth referrals. The Online Generation is a new type of consumer, with new habits and a new mentality and they choose online sales for their Swiss watch needs.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 15634
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
Online stores are the future, the days of retail stores for Swiss watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has proven itself as the major brand catering to the Online Generation and has built a tremendous following, receiving tons of repeat customers and word of mouth referrals. The Online Generation is a new type of consumer, with new habits and a new mentality and they choose online sales for their Swiss watch needs.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 15634
