Advertising is costly and not always effective.Advertising takes patience, innovation and commitment.It is difficult to gave the success of advertising campaigns which leads some companies to limit their advertising budget to a minimum.The problem with effective advertising is that quality advertising space doesn't come cheap.Not to worry though, that's not the end of the story.With some research and time invested you'll be able to secure free advertising spaceto promoteyour company or product.
Whether you are promoting a company, product or organization, the best way to get free advertising is through media coverage.Getting media coveragecan be daunting.How do you know who and how to approachjournalists and editors.It's easier than you think.To reach large numbers of journalistsand content editors write a press release andsubmit it to free press release sites.
There are a lot of free press release sites where you can submit your press release and have it read by editors who watch the rss feeds of the press release sites for new content.Writing press releases creates an angle for journalists tocreate a story about your product or company.Compile a list of free press release sites and methodically submit the release to each site.
When you write your press release make sure to give it a newsworthy edge.If there is a story there or an editorial angle already in place it is more likely to get picked up by writers.To follow the success of the free press created by your press releases monitor the online coverage of your company and product.To do that you will need to use something similar to Google Alerts and Google Analytics.Google Alerts will send you a message each time your keywords, or company name and product, are mentioned in online articles and blogs.Google Analytics will allow you to see who is coming to your website and how they are being referred.
Use your press releases to approach blogs and the online community that covers your industry. Compile lists of blogs and websites thatyou think information about your product or company would be compatible with.
Build relationships with the editors or writers of these sites.Even if they don't want to promote your company or product right away, thank them for their time and then touch back with them every month or so.When that person needs content you will be fresh on their mind and they might even find ways to work coverage of your product or company into their content schedule. With persistence you will get coverage on sites that represent your industry's community or demographic.
The third best way to receive free advertising is to spearhead a giveaway or contest in collaboration with another company, service provider or non profit organization.Make sure that through negotiations both parties benefit from the endeavor.You will want to receive the emails of participants for future marketing.Also ask about placing an advertisement on their website that links through to your website and promotes the contest.
Follow through on the new client leads you will get from the contest.Send out creative emails with promotions to your potential customers.If you can win over customers in the process you will gain valuable word of mouth advertising.One of the most powerful methods of free advertising is through word of mouth.Capitalize on that by making sure your customers have a good experience. - 15634
Whether you are promoting a company, product or organization, the best way to get free advertising is through media coverage.Getting media coveragecan be daunting.How do you know who and how to approachjournalists and editors.It's easier than you think.To reach large numbers of journalistsand content editors write a press release andsubmit it to free press release sites.
There are a lot of free press release sites where you can submit your press release and have it read by editors who watch the rss feeds of the press release sites for new content.Writing press releases creates an angle for journalists tocreate a story about your product or company.Compile a list of free press release sites and methodically submit the release to each site.
When you write your press release make sure to give it a newsworthy edge.If there is a story there or an editorial angle already in place it is more likely to get picked up by writers.To follow the success of the free press created by your press releases monitor the online coverage of your company and product.To do that you will need to use something similar to Google Alerts and Google Analytics.Google Alerts will send you a message each time your keywords, or company name and product, are mentioned in online articles and blogs.Google Analytics will allow you to see who is coming to your website and how they are being referred.
Use your press releases to approach blogs and the online community that covers your industry. Compile lists of blogs and websites thatyou think information about your product or company would be compatible with.
Build relationships with the editors or writers of these sites.Even if they don't want to promote your company or product right away, thank them for their time and then touch back with them every month or so.When that person needs content you will be fresh on their mind and they might even find ways to work coverage of your product or company into their content schedule. With persistence you will get coverage on sites that represent your industry's community or demographic.
The third best way to receive free advertising is to spearhead a giveaway or contest in collaboration with another company, service provider or non profit organization.Make sure that through negotiations both parties benefit from the endeavor.You will want to receive the emails of participants for future marketing.Also ask about placing an advertisement on their website that links through to your website and promotes the contest.
Follow through on the new client leads you will get from the contest.Send out creative emails with promotions to your potential customers.If you can win over customers in the process you will gain valuable word of mouth advertising.One of the most powerful methods of free advertising is through word of mouth.Capitalize on that by making sure your customers have a good experience. - 15634
About the Author:
Alex Wu runs a free advertising website that lets people post their ads, build profiles, and connect. He hopes to create an active environment for businesses place their free ads.
