It's time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why exactly they need to buy from you?
This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.
So just what is this magic ingredient? It's simply being able to provide a good answer to the following question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?
Another way of asking the same question is:
What do you uniquely guarantee?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that's so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is thr one thing special about you that your customer can't find anywhere else. It's your Unique Selling Proposition. It's what you bring to the table that no other business does, or even can.
Your USP is about the uniqueness of your product, and it's more than that. It's your whole argument for not just your product but also its accompanying services, why it's necessary in the first place, and the timing of getting the product and seeing your problem solved now, rather than later.
A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn't clear or maybe isn't even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place. - 15634
This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.
So just what is this magic ingredient? It's simply being able to provide a good answer to the following question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?
Another way of asking the same question is:
What do you uniquely guarantee?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that's so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is thr one thing special about you that your customer can't find anywhere else. It's your Unique Selling Proposition. It's what you bring to the table that no other business does, or even can.
Your USP is about the uniqueness of your product, and it's more than that. It's your whole argument for not just your product but also its accompanying services, why it's necessary in the first place, and the timing of getting the product and seeing your problem solved now, rather than later.
A lot of the difficulties people have with Google come not from doing Google AdWords wrong per se, but from a USP that isn't clear or maybe isn't even unique in the first place. If you have your USP right up front, everything from the keywords and ads to the price of your product, all that falls into place. - 15634
About the Author:
George Kristopher, a respected expert in Adwords Management, manages several thousand dollars of PPC advertising for a variety of businesses. Claim A Free Video on "The 4 Dirty Little Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
