The late, Gary C. Halbert, is my favorite copywriting mentor. Not only was he ultra-successful but he could teach the art and science of crafting ad copy like nobody's business.
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
That's the way to do it.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Do that and you'll experience these benefits...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
So the idea is to build a swipe file and use it when creating ads. - 15634
A great lesson Gary taught was how to use winning advertising and business models. Instead of creating your own from scratch. Pretend you decide to write a special report on horse racing.
How could you make things easy on yourself?
Should you study weight loss science? Should you spend years doing clinical trials? Should you roam the world looking for the perfect diet plan or diet pill? Well not really. Because there is a much easier way to access the most cutting edge weight loss science, clinical trials and new diet breakthroughs. Without doing all the work yourself. Curious? Then listen to this.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
That's the way to do it.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Do that and you'll experience these benefits...
** You'll eliminate writer's block forever. Because now youll access a starting point for your ads. You wont be guessing at what to write. The swipes reveal exactly what to write in your ads to make them effective and responsive.
** You'll write promotions at warp speed. Swiping allows you to write faster. Again, part of the reason is because you wont have to guess. You can look at a great ad and almost fill in the blanks with your copy.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
So the idea is to build a swipe file and use it when creating ads. - 15634
About the Author:
Learn How To Write Ads that generate money plus other stealth marketing strategies by going to www.JohnAnghelache.com.
