Tuesday, January 27, 2009

How do I get out of the Google Sandbox

By Brent Sweet

If you have read anything about SEO you have heard of the Google Sandbox. It is basically a rumored filter that Google has that prevents new sites from reaching the top of the search engine index.

So is it really there? I can't really say for sure. It would be a good idea, but it would prevent sites that are brand new and good from ranking for a period of time. There really is only one thing that would tell you if it exists and that is if you were so good at SEO that you could develop and optmized page both on and off site that should be number 1 and register the domain all on the same day. I don't know anybody that good.

I have a site that I built that was on the first page of Google for a competitive keyword in less than 30 days. I will admit that after the first 14 days of domain registration it was indexed below position one hundred and then jumped to number 40. But couldnt that have been a result of my increased optimization efforts.

So to get to the point, it may exist but I beat it in less than a month. If you are such a good SEO that you can optimize a site that should make it to page one in less than 30 days then props to you. I think my site getting on page one of Google in 30 days, before Yahoo even indexed me, is an indication that the Sandbox is fluff.

I think what people refer to as the sandbox is simply the fact that it takes a little time to outrank sites that have been indexed for some time. I mean the fact is to get a higher ranking you have to pass sites that were there before you. - 15634

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