Thursday, November 27, 2008

The Real Facts About Managing An Adwords Campaign

By Brian Basch

It is not as easy as you may think to run a successful Adwords campaign. It is far more than just building a short ad around a keyword. There is no doubt that these 3 line ads do make money. However good management is the key.

You will need to compare bids, keep an eye on costs and sales Conversions. In this way you can make your campaign profitable and efficient. Remember flexibility is important, as you will need to have the ability to change ads fast.

The quicker you get to the problems and fix them the better you campaign will be. When small problems are caught quickly it will save you a lot of headaches and money. Neglecting your Adwords campaign is one of the worst mistakes you can do. You will be setting yourself up for failure if you do this.

Positioning of the ad is one of the key factors in your Adwords campaign. This should be compared to other ads using the exact same keyword, because many results pages will come up for a popular keyword. In order for your ad to be profitable you must be sure to attract the largest number of potential buyers. To do this your ad must be seen by many searchers.

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In order to get a good position in the search results you will need the necessary skills to bid correctly. Budget and competitor bids will help you to decide how much to spend. When you bid on frequently searched keywords you will get plenty of traffic but also a number of useless leads. This means that you will need to assess the click to sales conversions carefully, and understand the costs involved.

Tracking is vital to your success and will tell you how effective the ad is in drawing leads and sales. All traffic and no sales from your ad will require adjustments. Sometimes you may need to just do a small adjustment for the keywords but at other times larger changes are necessary to make a successful Adwords campaign.

Google provides you with excellent tools for tracking your ad. In fact if you sell your own products and services you can even track sales conversions from your campaign. With your keyword list in your campaign you can see exactly how many clicks each keyword is generating.

So remember these important points, when you use Adwords. They will help you to be successful and run a profitable campaign. A little time spent on your campaign will reap big profits for your business. - 15634

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