Pre-selling is the often overlooked art of persuading your customers that your product is exactly what they want, need or desire and they would really lose out if they didn't purchase it. The idea is to do this without actually "selling" "the mentioned product.
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15634
One aspect of pre-selling is actually selling yourself before you sell your product. By doing this, you help your customer feel good about you and become emotionally bonded with you on some level.
You can also build anticipation and frenzied excitement through pre-selling as well. Imagine if someone told you they just received a check in the mail simply for living in the town that you live in and left it at that. Instinctively you would want to know all the details of how to get your check and would eagerly anticipate the rest of the story.
Mention any benefit that gets your prospects attention without revealing the solution is a great way to control your prospects next action. Once you roll out the solution they will grab it without hesitation.
There are many ways to pre-sell and it's not just about uncovering your product bit by bit. You can actually give away an entire e-book and use it to pre-sell for another
higher ticket item. The e-book was used to pre-sell and gain trust. This is also an example of the law of reciprocity at work.
You can pre-sell by including a snippet or two from your e-book and mentioning it as a viable solution to driving massive targeted traffic to your website. If people get good advice from your newsletter, they will perceive you as an expert and naturally be more curious.
When it's all said and done, it's about sharing something of value that keeps your visitors coming back and anticipating more. That something can be just about anything you have to sell. The key is it must help them solve a problem and they will purchase fro you over and over again. - 15634
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Watch a Craigslist guru drive massive amounts of free traffic in these step-by-step videos called the Craigslist Marketing Traffic System.
