Friday, January 2, 2009

You've Got To Play Live If You Want To Be a Rock n Roll Star

By Lori Montana

It doesn't matter what kind of music you play, if you want to make it big in the music world, you can't just dream about it. You have to get off your bottom, and get out there and do whatever it takes to make it happen. You can visualize whatever you want, but until you do something to make it happen, all it is a wish, not a reality.

While playing live may sound old fashioned in this day and age of the internet, it is still an important part of your marketing arsenal. According to information at the MusicMarketingCenter.com, right now is a great time to build your career. There's no 'big thing' right now. If you have something unique to your sound, there's no reason you couldn't become the next music phenomenon. If you fit into an existing style of music, people are always looking for something new yet familiar.

First thing, find what niche your music belongs in. That gives you a starting point of where to look to promote yourself. We'll talk about that and promoting yourself online in future articles. But, for now, let's concentrate on playing live.

Does your music fit into a category? If it does, then that's where you start. Look for venues in your area that support the music you play. Even if it's a place where you get paid by the money that's put in a hat that's passed around, it doesn't matter. You've got to start somewhere. This is the way to create a following in the real world.

Every time you play, bring whatever you need to build your mailing list. This is super important, and will be the topic of a number of posts at the musicmarketingcenter.com. But for now, even if it's a legal pad for people to put their names, snail mail and e-mail addresses on, get that info. This will be your core list of fans, and the ones that are going to tell their friends all about how great you were. You need their info so you can e-mail when you play again, release a CD or have any news you'd like to share.

You can even make money directly from your list. Make a t-shirt and offer it in an email at a profit. People love to wear a shirt from their favorite band, especially a new band that people don't know about. They feel like they know something special that others don't know, and they are happy to tell anyone how great you are when they ask about the shirt. It will keep those coins coming in in a number of different ways.

When you finish your set, and even in the middle, mention signing up for your mailing list. Stick around after you play. Talk to the audience, and tell them to be sure to sign up for your list so they know what you are up to. You may not think talking to you is a big deal, but to someone who doesn't know you and liked your music, you are a star, and it makes them feel special to have actually talked to you (yes, you). Be nice, thank the fans, and allow them to love you and think you love them back. Don't put on the punk attitude. Even in the late 70's when the punk scene and attitude was at it's height, the people loved talking to them, and plenty of the 'stars' would be really nice to people off stage. Fans eat it up.

If your music doesn't fit a specific genre, colleges and clubs have always prided themselves on being the first to bring their audiences innovative work.

Be sure to scour the newspapers for audition and open microphone nights. Why not? It's another chance to play and practice your live skills. Tons of famous bands and musicians started out playing on these free nights, even if only one or two songs. Don't ignore the opportunity just because you may think it sounds cheesy.

The main thing to remember is that if you want to make it big in the music business, you need to get heard. And, for most bands and musicians, the best way to be heard is in front of a live audience. No other form of distribution of your music is going to have the impact of a great live show. - 15634

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