Another way of getting traffic is through Pay Per Click Campaigns (PPC). Which is the best site to do the PPC campaign with? I personally use Google, for obvious reasons, it is the biggest search engine
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Analyze Your Stats
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Keyword Decision
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your Calculations
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 15634
Pay Per Click allows your advertisement to appear when users search keywords related to your website. Your advertisement will appear on the right side of natural search results.
Advertising on Google through PPC is not free, you pay whenever someone clicks on your advertisement. However, the cost of advertising is controlled by you. you can set the daily limit and the per click cost.
It is easy to calculate your cost and potential returns when doing PPC. If you set a daily limit of $10 and each click you pay $0.10, potentially get $1800 per month if your website is able to convert traffic to sales at 3%.
This calculation is based on the assumption that you get the maximum number of clicks each day.
To score better results with your PPC advertisement, you need to take note of 5 points
Choose your Keywords carefully
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
You should research your choice of keywords using Google Trends and Google Keywords to find out what are the popular keywords to use and what is the competition like for the particular keyword.
Plan your PPC ads
- Headline
The headline is very important to capture readers' attention and make them want to click on your advertisement. Make your advertisement stand out from your competitors.
- Offer
The length of the advertisement is short, so you must focus on delivering the advantages of clicking on the advertisement rather than the advantages of your product. Try to include more advantages to them if possible.
Plan your PPC Strategy
Have a strategy on conducting your PPC campaign. What results you want to achieve, what is the time frame? How should you plan the cost per click to get into a better spot and what is your cost limit?
Think of what you want out get out of the PPC campaign. Is it more traffic to your website, or are you selling something and how is the PPC campaign going to blend with your other advertising methods.
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Analyze Your Stats
Analyze your crowd. Know which hours of the day, or which day of the week are they more active. With this information you can focus on advertising when your targets are most active. This limits the amount you spend on your PPC campaign.
Step 3: Keyword Decision
Track your conversion of your ads and change the keywords you use to find out which keyword gives you more conversion. Don't hesitate to change the keywords if they are not effective.
Step 4: Do your Calculations
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 15634
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about Online advertising methods, go to MLMAbsolute, you will definitely not regret it.
