Saturday, January 3, 2009

Posting To Your Blog With Relevance And Voice

By Don Bethune

Content and style is everything. Blogging can be a home based internet business that will make money online. Do you follow politics or current events? Your readers expect summaries as issues occur so they can share their feedback. During the last election cycle, blogs often provided information ahead of traditional news sources. Your readers depend on you for insight and information they canat find elsewhere.

Timely, relevant summaries should make up the majority of your content. Style separates you from blogs following similar issues. Ideally, you want readers to follow posts through affiliate marketing programs, rss feeds or portable devices. Short updates at regular intervals build confidence in your ability to keep readers informed.

During Hurricane season, weather blogs compile information from various sources into a format the average reader can understand. Weather blogs stay ahead of typical news cycles and issue informed updates as data comes in. Raw data from National Agencies needs to be interpreted fit readeras expectations. Weather based websites often provide raw data from various reporting agencies for bloggers to compile.

Often times these weather websites link to a number of blogs which are specialized based on the writers are of expertise. These can range from topics of natural disasters to simple storm tracking or daily weather predictions. Again, this information is presented as soon as is possible for you to post it. People wish to know immediately of changes in weather within their area. Particularly during events like Hurricanes, you readers may live outside the area, but still wish to stay up to date on information as it happens.

During times like hurricane season, a meteorological blog will update more frequently to address readers comments and questions. A recent hurricane, Hurricane Gustav had several thousand blog viewers respond to blog updates in a variety of blog locations. These users have a desire to know what is occurring as it occurs. Sometimes, these blogs will even see increased activity from users outside of their country of occurrence.

Tech Blogs update as news breaks from other sources. Financial blogs that follow market activity update during the day. Facebook blogs update as events occur in an individualas life, or when the blogger requests reader feedback on questions they are curious about.

The voice and relevance of your posts is what will keep your readers returning to your blog. Links to affiliates who market through your blog may offer you extra income, but can also distract readers from your information. Readers are ultimately coming to you for this information. However, offering links that relate to mutual interests that you and your reader share can be mutually beneficial.

Keep affiliate marketing program material, such as home business opportunities inserted in the margins or in areas readers can choose to explore. Keep your own posts on topic, or off topic as that may be. Itas your personality and expertise that keeps readers coming back. - 15634

About the Author: