Urban Outfitters seems to be a prestigious name in retailing, but it wasn't until just a few days ago that I learned about Anthropologie. If you haven't heard, seen, or been in an Anthropologie retail store, you are missing an experience, I kid you not.
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to profit from patrons of the Urban Outfitters brand who outgrew UA's fashions. As such, the target consumer for Anthropologie clothing is a 30 to 40'ish professional woman with high discretionary income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, appliques, and velvets, but look elegant and sophisticated at the same time. The feeling that I get is that it's a clothing line for successful women who don't want to reveal half of their bodies to look sexy. Score, I'd say.
For anyone really looking for a bargain, you can find discount Anthropologie clothing online - not through the official store, but through other outlets. I can't imagine that this stuff is wholesale, and with the high turnover in clothing, I don't think it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 15634
After visiting the store, I dug up some numbers that shocked me. Here's one that really left an impression: the typical Anthropologie customer spends eighty minutes in the store per visit. Eighty -- that's one and a third hours on each visit. How much time do you think the average customer spends with other retailers? Fifteen minutes. That's an amazing number that should convey loads about the feel of the stores.
Anthropologie was formed to profit from patrons of the Urban Outfitters brand who outgrew UA's fashions. As such, the target consumer for Anthropologie clothing is a 30 to 40'ish professional woman with high discretionary income. Not a bad niche to target!
Ask ten women what they think of Anthropologie and you'll probably hear . . . one opinion! Almost unanimously, people love the store, but aren't crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their clothing lines, and just about all of the clothing you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving oddball items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few sale items if you don't mind hunting, which I'm sure is partly responsible the average length of stay.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of flowery prints, appliques, and velvets, but look elegant and sophisticated at the same time. The feeling that I get is that it's a clothing line for successful women who don't want to reveal half of their bodies to look sexy. Score, I'd say.
For anyone really looking for a bargain, you can find discount Anthropologie clothing online - not through the official store, but through other outlets. I can't imagine that this stuff is wholesale, and with the high turnover in clothing, I don't think it's made up of last season's items either, but the price is attractive!
Bottom line: if you haven't yet shopped in an Anthropologie store, determine if there's one in the vicinity. It really is a great shopping experience. But beware of the prices! - 15634
About the Author:
To help other designer clothing enthusiasts find authentic clothing and accessories at discount prices, Smruti runs direct-to-buyer web sites for two of her favorite brands, Anthropologie clothing and discount Gucci bags. Visit today to find a huge selection of designer items at rock-bottom prices.
