Putting together an e-mail list does not come easily. If you have a list of hundreds or hopefully even thousands of names, congratulations. Without doubt, achieving this goal did not come easily, but at least now you know that you have a primed list of prospect who are ready and willing to start buying your product.
But what steps do you take now? Writing your first e-mail follow-up or broadcast to your marketing list can be ten times more difficult than assembling all of those leads!
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded "unsubscribe" link instead of your product link, then all of that hard list-building work will have been for nothing.
One of the key things the professionals at Responsive Tutorials teach in their E-Mail Marketing tutorial is that you will have greater success with your marketing list in terms of not only keeping your leads but in selling to them if you alternate your follow-ups and broadcasts from "content" to "marketing."
This means first sending a content e-mail with no marketing links. This will add value to the relationship and establish or strengthen your reader's trust in you. The following message can promote a product, of course. Ideally, this product should have strong relevance to the content-heavy e-mail sent previously. Most importantly, alternating your messages between content-focused to marketing-focused allows you to keep your marketing list from clicking the unsubscribe link.
Since your marketing list subscribers see more and more marketing e-mails dumped in their inbox every day, Responsive Tutorials teaches another great lesson: How to make sure your messages are read and not overlooked or deleted. With so many other marketers fighting for their dollars, how do you build loyalty and even anticipation for your e-mails? While this is another issue altogether, you can take very simple steps from making the formatting easier on your reader's eyes to avoiding common mistakes in writing the body of your e-mail. The end result is that your readers should turn into steady buyers.
For $47, Responsive Tutorials gives you 48 minutes of video tutorials. As a video, the content is easily manageable and a lot simpler to follow than instructions in an e-book. Overall, the eight videos are just long enough without being overwhelming or boring with each having a specific focus. As a bonus, Responsive is offering a copy of Search Engine Optimization Made Easy by Brad Callen, a well-known and respective producer of marketing material. According to Responsive's website, the e-book is worth nearly twice the amount of the tutorials alone, but since it is a bonus we haven't reviewed the book. - 15634
But what steps do you take now? Writing your first e-mail follow-up or broadcast to your marketing list can be ten times more difficult than assembling all of those leads!
After all, the last thing you want to accomplish with your message is to offend your prospects by taking the wrong approach or by inserting even one line that they may perceive as marginally offensive. Once this happens and your prospects start clicking the dreaded "unsubscribe" link instead of your product link, then all of that hard list-building work will have been for nothing.
One of the key things the professionals at Responsive Tutorials teach in their E-Mail Marketing tutorial is that you will have greater success with your marketing list in terms of not only keeping your leads but in selling to them if you alternate your follow-ups and broadcasts from "content" to "marketing."
This means first sending a content e-mail with no marketing links. This will add value to the relationship and establish or strengthen your reader's trust in you. The following message can promote a product, of course. Ideally, this product should have strong relevance to the content-heavy e-mail sent previously. Most importantly, alternating your messages between content-focused to marketing-focused allows you to keep your marketing list from clicking the unsubscribe link.
Since your marketing list subscribers see more and more marketing e-mails dumped in their inbox every day, Responsive Tutorials teaches another great lesson: How to make sure your messages are read and not overlooked or deleted. With so many other marketers fighting for their dollars, how do you build loyalty and even anticipation for your e-mails? While this is another issue altogether, you can take very simple steps from making the formatting easier on your reader's eyes to avoiding common mistakes in writing the body of your e-mail. The end result is that your readers should turn into steady buyers.
For $47, Responsive Tutorials gives you 48 minutes of video tutorials. As a video, the content is easily manageable and a lot simpler to follow than instructions in an e-book. Overall, the eight videos are just long enough without being overwhelming or boring with each having a specific focus. As a bonus, Responsive is offering a copy of Search Engine Optimization Made Easy by Brad Callen, a well-known and respective producer of marketing material. According to Responsive's website, the e-book is worth nearly twice the amount of the tutorials alone, but since it is a bonus we haven't reviewed the book. - 15634
About the Author:
Chris provides product reviews for Quote Stork. Don't forget to visit Responsive Tutorials for E-Mail Marketing Video Tutorials.
