Sunday, November 2, 2008

Promote Your Website To Increase Traffic

By Don Bethune

Once youave built it, they wonat come, unless you have a solid plan in place on how to drive traffic to your website. Having a page hanging out in the middle of cyberspace without properly promoting it can feel like being lost on a deserted island with no hope of rescue. However, there are some sure fire ways to avoid this dire fate.

You donat need to pay high dollar advertising firms to take these first few steps, although, having someone with web expertise can help. The most important thing to remember is that when you are building your website to include relevant Meta tags on each header of HTML that you produce. For example, if you are selling widgets, make sure your meta tags have something to say about yours being the best widgets around.

Meta tags will provide more people to get your site as a result when they do searches in major search engines. In order to know what people are searching for it is good to look in the trends section of the search engines. This way you will have a good idea of Meta tags that will be effective for your website.

Use online video sites as a promotional tool. There are plenty of sites that offer you a capability of uploading and promoting free videos. Upload content of your amazing widget, show someone using it, get testimonials from happy customers, or other valuable information. The sky is the limit! Showcase your work with links to your website throughout the video and you can drive a lot of traffic to your website.

Create an RSS feed to showcase new material, or products on your website. These feeds are the newest rage in website promotional tools. Itas a great way to let your existing customer base know of new information you have just posted. This will help to drive targeted website traffic to your site, and help you sell a lot more widgets!

What are some other suggestions on how to get website traffic? Personally, I think that pay per click programs are a great resource to drive traffic to your website. They are simple to join, and just take a few snippets of code to install. These are great ways to exchange links with other businesses around the net, large and small, and can be another source of income for you as well.

While these suggestions are great, you might find yourself asking, how do I get website traffic that is targeted to my business? That has an easy answer. Online bartering networks are a great resource to find and share ideas with other business owners. If you are in widget sales, and you find a partner who sells widget accessories, creating a strategic alliance can help you pool together two sets of customers that you can prompt to by with your sister company. Pooling from their customer base, and lead base can mean a lot more traffic for you.

A website will be nothing unless you promote it. Promoting a website will take a lot of dedication and hard work but the results will be rewarding. Put you interests into your business and find ways to increase traffic to your site. The more you promote, the more customers you have and the more successful your business will be. - 15634

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