Friday, December 5, 2008

Tips for Picking the Right Promotional Clothing

By Matthew Calvin

Promotional clothing is very popular as both an advertising tool as well as to create healthy competition within fields. It is coming in to fashion to wear promotional clothing. Logos are not hidden anymore, they are all over the garment. You should consider this when choosing promotional clothes:

1. Budget- The printing process employed, designing, colours that will be used, the services of a professional designer, or any original art, are some of the factors that decide the cost that you will spend on promotional clothing. Style- People love to wear trendy clothes. When labelled with their favourite brands it adds more to their excitement. Oversized clothes were a style statement of the bygone days. Nowadays, people prefer to wear body hugging yet comfortable promotional clothes. Standard t-shirts, women's cut t-shirts, colour sleeves that form a contrast, US-style baseball t-shirts are some of the style that are ?n for the time being.

2. Quality- Compromising on quality will not serve the purpose, as people will not prefer to wear your promotional clothes. In fact it will only deteriorate your brand image in the eyes of your customers. Besides, the more durable your promotional clothing, the longer will be your message carried. The better the quality of promotional clothing you provide, the better will be the reputation of your business enterprise.

3. Artwork and logo- The design of your advertising area is a direct reflection of you. Make sure it is tasteful and appealing. Make a business gift something someone wants to get. If you need help picking the right design, there are businesses out there that specilize in that area.

4. Target audience- Lastly, know what audience you will be targeting, take into consideration the age, and likes and dislikes as well. A good example is if your business sells construction products, you will probably want larger sized clothing, for better movement and more adult looking styles. - 15634

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